Just spent a great Memorial Day weekend camping with friends and family. After I got home, I spent hours researching online for new campfire recipes and shopping for more gear. Admittedly, I felt like I was betraying nature by giving up technology for a weekend only to return home and spend hours on the computer. But, then I saw a commercial for “Coleman -The Original Social Networking Site.” (Click for version with voice over by Sam Elliott.)
Appealing to my love of both camping and the Internet, how could I possibly resist? The campaign evokes timeless images of crackling campfires and meals under open skies with friends and families. Coleman also does a good job supporting the campaign’s theme through a campaign website, wallpapers, Facebook, Twitter, YouTube. Even better, the campaign includes iPhone apps. The Coleman Lantern app is a virtual lantern to use in the woods. There is also a Creepy Campfire Tales app complete with sound effects.
Kudos to Coleman for extending the “social networking” campaign effectively online. I hope to see them continue the campaign with other marketing tactics.
Mike Trotzke
This is the website of Mike Trotzke. It exists primarily so that every night his wife doesn't have to wait for him to find lost URLs to show her sites she doesn't really care to see.
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